With the rising trend of sustainable living, more and more people are looking for ways to make their homes more eco-friendly. Woonnu, a forward-thinking company, is making this possible by offering sustainable mortgages and smart solutions for home sustainability. Partnering with Alion, Woonnu has launched a brand-new website and an improved Sustainability Check tool to instill more confidence and increase conversions.
Despite good intentions, Woonnu faced a challenge of low conversion rates. Many home seekers were not aware of the benefits and financial possibilities of sustainability. The Sustainability Check provided insight, but was barely used. The challenge was to develop a website that not only attracts but also converts, and a Sustainability Check that would actually be completed by users.
Through extensive research among home seekers, real estate agents, and mortgage advisors, and by using surveys, interviews, and heatmap analyses, the team discovered where visitors dropped off and how expectations could be better managed. With these insights, a new website was developed with an intuitive user experience and a Sustainability Check that immediately builds trust and encourages action.
- The new Woonnu website exudes modernity and reliability.
- The improved Sustainability Check provides visitors with insight into how they can make their home more sustainable and save on mortgage and energy costs in just three minutes.
- The result? More completed checks, a higher conversion rate, and a website that better aligns with Woonnu’s sustainable mission.